Cologne/London, September, 22nd 2016 – With payment preferences varying from one country to another, the ability to offer a differentiated payment portfolio is crucial for a merchant’s conversion rates; EVO’s international e-commerce payment gateway satisfies this need down to a tee. What’s more, its hassle-free implementation and proven fraud prevention measures also save merchants a great deal of time and money. The value of a shop’s shopping carts and usage of different payment methods can vary depending on the end customer, selected product, and country. “A customer who can only choose from less-desirable payment processes and payment alternatives will almost certainly terminate the purchase before its completion,” explains EVO General Manager and Managing Director, Nicole Mantow. EVO's e-commerce customers benefit from easy and seamless integration into their legacy online shops, as well as an elegant answer to the PCI DSS data-storage security guidelines.
EVO will be demonstrating its international e-commerce payment gateway – Smart Pay GUI – live at exhibition booth E1385. Supporting the most popular payment methods and proven anti-fraud measures, this simple and easy-to-integrate connection for distance selling optimally addresses the needs of mid-market merchants in Germany and throughout Europe. Further details about EVO’s Smart Pay GUI can be found online at